The days when products like Hindustan Motors Ambassador used to rule the Indian passenger car market is still afresh in many Indian minds. However, the inability to change with times has taken its own toll from the company but last week the company has announced a major overhaul of the iconic Ambassador car.
While on the one end, many auto analysts and brand experts see it as a last shot at redemption for the car that ruled the pot-holed Indian roads for decades, some of them are still least interested.
Murad Ali Baig, one of the country's best-known auto analysts said it is surely a very spacious car but the technology used the product is more or less obsolete.
It may be recalled that the problems started for the company when players like Maruti Suzuki and then others such as Hyundai Motors and Tata Motors followed to take the share out of HM's big cake.
However, it will be very interesting to note whether the product will be able to pull it off in its last innings or will it once again will not be able to meet the fancy of the Indian consumer.
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